AttributionModel 썸네일형 리스트형 [BigQuery] Exploring Last-Click Attribution Insights in BigQuery for GA4 The transition from UA to GA4 has indeed introduced its own share of challenges, particularly revolving around attribution models. GA4's emphasis on the last non-direct click in its attribution model has proven to be a significant hurdle for analysts and marketers alike.In GA4, if the conversion is set only for the purchase event, and a user like Sam first visits the website/app through unpaid s.. 더보기 이전 1 다음
